My name is Genesis Villarreal and I am a passionate social media storyteller and digital content creator. In my 7+ years of professional experience, I’ve helped businesses and brands bring their story and vision to life through strategic social media planning and content creation. My experience includes Hospitality, Travel & Tourism, Nonprofit, CPG and Retail. I have a Master of Arts in Media & Cinema Studies from DePaul University and a Bachelor of Arts in Sociology, with a minor in Communications and Gender & Women's Studies from The University of Illinois at Chicago. In 2019, I was awarded Chicago’s “30 Under 30” by the Publicity Club of Chicago for my various social media accomplishments at Navy Pier.
I am currently freelancing and welcome the opportunity to continue to help brands grow and tell their story through social media and digital content creation. I have a particular interest in working with Latinx and minority-owned businesses.
FOODIE
I also have a deep love for food, especially dessert (sweets). Most people who follow my Instagram food blog know me as “donutmamii.” While I maintain a fit and healthy eating lifestyle, I do believe in balance and I try to explore as many restaurants and shops as possible.
In response to the global pandemic (COVID-19), I started a new YouTube series called “VIVA CHICAGO”, which focuses on highlighting small, minority-owned businesses and telling the owner(s)’ story. The goal is to compel people to eat and shop local and support these businesses after learning about them and exploring some of their menu offerings.
FITNESS & HEALTH ENTHUSIAST
I love living a fit and healthy lifestyle. Prioritizing my health has helped me develop confidence and self-love. I enjoy the sense of empowerment it gives me. As an active social blogger, I try to encourage as much positivity and inspiration to my followers, especially women. My goal is to help change the lives of women who also struggle with confidence and self-love.