Example: Back of the Yards Coffee

Back of the Yards Coffee is more than coffee. It is culture and community. I develop content that mixes lifestyle with call-to-action commerce content. From engaging product shots and Instagram reels, to longer format videos that aid in brand storytelling, I make sure that variety of content stays true to brand goals and mission.

Example: Juice Vibe Bar

SOCIAL MEDIA STRATEGY

I created a new social media approach for my client **Juice Vibe Bar**. The approach stays true to the brand and the owner’s vision while also tapping into the latest trends in the food and restaurant industry.
I shot and edited photos and videos to create visually aesthetic content that best represents the brand.
Key brand messaging terms: *Latina-owned, inspiring, natural, fresh, clean*

Example above: Instagram stories highlights section dedicated to menu items.

Example: Navy Pier

I curated a visually aesthetic mix of beautiful UGC with commercial and mission-based content.

I create and share compelling stories. The videos below are Instagram Live videos I hosted during 2020 spring quarantine, when Navy Pier was shut down. In order to maintain consistent social engagement, and fulfill the nonprofit mission, I created #WheelTalkWednesday. This IG Live series highlighted local artists and provided free concerts and entertainment to the public.

View this post on Instagram

➡️ Artist: @jqmakesbeats of @qbrothers1 🎶”Buggin” album available for streaming across all platforms (Spotify, Apple Music, etc..) #WheelTalkWednesday

A post shared by Navy Pier (@navypierchicago) on May 27, 2020 at 10:41am PDT

View this post on Instagram

➡️Artist tips accepted via Venmo @alysha_monique AND/OR Cashapp: $alyshamonique

A post shared by Navy Pier (@navypierchicago) on May 20, 2020 at 10:36am PDT

Some highlights include developing an Instagram takeover series called #NavyPierTakeoverTuesday in which I select local photographers to partner with Navy Pier in a takeover that showcases their work via Navy Pier's Instagram platform.

Instagram Highlights:

Instagram Stats for Jan. 2018 - Aug. 2018

The Eli's Cheesecake Company

Below are some highlights of my Instagram work for The Eli's Cheesecake Company. My aesthetic is creative and fun. I like experimenting with different concepts.