Navy Pier - INSTAGRAM
As one of the top leisure destinations in the Midwest, my strategy behind Navy Pier’s Instagram account was to leverage beautiful lifestyle UGC with a mix of timely content including events, cultural happenings and activities.
I create and share compelling stories. The videos below are Instagram Live videos I hosted during 2020 spring quarantine, when Navy Pier was shut down. In order to maintain consistent social engagement, and fulfill the nonprofit mission, I created #WheelTalkWednesday. This IG Live series highlighted local artists and provided free concerts and entertainment to the public.
Some highlights include developing an Instagram takeover series called #NavyPierTakeoverTuesday in which I select local photographers to partner with Navy Pier in a takeover that showcases their work via Navy Pier's Instagram platform.
Instagram Highlights:
Instagram Highlights
I've developed call to action Instagram Highlights that link directly to the specific web page for the given topic. These featured highlights mimic Navy Pier's website and will be filled with informative content. The icons mimic the brand colors of Navy Pier and its website.
Instagram Stats for Jan. 2018 - Aug. 2018
