I love engaging audiences by creating and sharing content that is authentic and valuable.

I'm Genesis Villarreal—a passionate social media storyteller, digital content creator, and founder of Social Mami LLC. With over 10 years of experience, I've collaborated with brands across hospitality, travel & tourism, nonprofit, consumer packaged goods, and retail sectors to craft compelling narratives that resonate.​

My journey in social media began with a desire to connect people to experiences, places, and stories that matter. This passion led me to spearhead social media strategies for notable clients like Enjoy Illinois and The Westin Kierland during my tenure as Social Media Manager at TimeZoneOne.​

Academically, I hold a Master of Arts in Media Studies from DePaul University and a Bachelor of Arts in Sociology, complemented by minors in Communications and Gender & Women's Studies from the University of Illinois at Chicago.

CAREER HIGHLIGHTS

  • Chicago’s “30 Under 30” Honoree (2019): Recognized by the Publicity Club of Chicago for my impactful work at Navy Pier. See here for examples.

  • Featured on WCIU’s Real Chicagoans (2021): Highlighted for creating Viva Chicago, a YouTube series promoting Latino-owned businesses in the Chicagoland area. More here (video starts at 18:03).

  • Panelist at Illinois Governor’s Conference on Travel & Tourism (2021): Shared insights on TikTok strategies, engaging a full audience eager to learn about digital storytelling. Conference info here.

Content Creator

As a digital content creator, I’ve had the opportunity to work with a wide range of brands across industries—each collaboration fueled by my love for storytelling and community connection. Whether I’m capturing a weekend getaway, sharing my fitness journey, styling an outfit, or discovering hidden gems in my hometown of Chicago, I strive to create content that is both inspiring and relatable.

I’m especially passionate about promoting experiences that enhance everyday life—whether it’s discovering new fitness routines that energize me, trying products that align with my self-care & wellness journey, or sharing travel inspo that help my followers explore the world around them. As a proud Latina from Chicago, I take pride in representing my community and spotlighting brands, businesses, and stories that deserve to be seen and heard.